Phion Therapeutics - Pharmaceutical Company
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This customer received 263 logo designs from 61 designers. They chose this logo design from e-graphics as the winning design.
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Logo Design Brief
We have a logo and colors we mostly like, we're open to all sorts of adjustments but want a logo that looks more professional. We are open to different colors (mostly blue), different fonts, and different focus on logo (read below). Our company's main focus is on nucleic acid based drugs (RNA and DNA based drugs) but we don't make the drugs, we make the drug delivery system that makes these drugs useful. Given our focus in on DNA/RNA we like the use of a DNA like helix in the logo. We also like the use of something that suggests ionic interactions. Our company uses an ionic interaction between our proprietary drug carrier and any drug to improve the effects of that drug. If we had to choose between ionic interactions and DNA, I'm not sure which would win out. It all depends on the look. As you can see from our home-made logo, we have a DNA helix like symbol in the P of Phion. You can also see from our logo that the H is capitalized. That is because our drug delivery system is pH sensitive (pH is the acid/base technical term). so we like the H to be large similar to the wording pH (acid/base symbolism). pHion... something like that. We like it to be bold, clean, and neat, nothing too frilly.
Target Market(s)
We sell to big pharma - access to our drug delivery system
Industry/Entity Type
Pharmaceutical
Logo Text
Phion Therapeutics
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Other font styles liked:
- I like Amaranth - but it is not necessary - similar is good.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- pHion (pH like spelling in main name due to pH effect of drug delivery system)
- Blues
Nice to have
- DNA helix - as our drug delivery system carries nucleic acids (DNA and RNA)
- Ionic type interactions (positive - negative charge interaction like a magnet)
- Nice ot have one or both capture in the logo
Should not have
- cursive like font - must be easily readable.