• US$200

• 158 designs

• 60 designers

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Logo Design Brief

A startup non profit in the Western Balkans seeks a simple but bold logo design. See the description of Catalyst further below for better knowledge of what we are about.

Basic design should consist of white sans script text on a bold (perhaps bright) single colored rectangle background (fit like a text box). Some color options may be blue, red, orange, purple, green.

Because many of the knowledge products that will be issued by Catalyst over the coming years will involve partnerships with a number of other stakeholders in the Balkan non profit scene, we are looking for an uncomplicated and simple brand identity that will allow our logo to easily identified simply from its name, rather than the graphics other in our industry currently rely heavily upon.

We would like ensure that the size of the Catalyst name within the logo is maximized.


Description of Catalyst:

Catalyst is an initiative launched in early 2013 to initiate measurement of and create tools for promoting the growth and improved transparency of individual and corporate philanthropic culture in the Western Balkans. Its specific objectives are to initiate a series of targeted regional initiatives that:

1. Test ideas for new tools and services that might help address the emerging needs of the growing philanthropic sector in the Western Balkans, and

2. Create the base for a discussion on a strategic framework for the development and expansion of philanthropy in the region

Catalyst's primary geographic focus includes: Albania, Bosnia and Herzegovina, Croatia, Kosovo, Macedonia, Montenegro and Serbia. However, Catalyst also cooperates with stakeholders from Bulgaria, Romania, Slovenia and Turkey in an effort to learn from and use the experiences in these countries.

Target Market(s)

The audience is slightly varied, composed of three primary groups:

1) non-profit professionals who have a more touchy-feely approach to their work

2) CSR managers within large and small companies who have a more business-minded approach their companies corporate philanthropy efforts.

3) An emerging group of individual philanthropists of medium to high wealth who are seeking know-how and support in programming their giving

Industry/Entity Type

Non Profit

Logo Text

"Catalyst", "CATALYST" or "Catalyst."

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Font of text must be sans-serif. We are considering using Franklin Gothic Medium as the primary text for publications, so it would be good if the logo could build off of this.
• Text must be white.
• Prefer to have the rectangle background box of a single bold/bright color, that is slightly off from the basic color palette. Preference would be towards a purple or blue or orange. But reds or blues could work as well. Not looking for color gradiation throughout the box, but rather a single consistent color.
• Rectangle box must be closely bound to text, with only a smallish border around it. Not looking for a logo with the text settled into a much larger background box.
• Willing to consider boxes with and without a border. But any border must be simple and bold.

Nice to have

• While the primary concept is to have only the white text within a single colored background rectangle box, we would be open to a discreet and simple way of demonstrating catalytic action by using the 't' or the 'l' and the locus of such action.
• This is an example http://goo.gl/mZSfTD, although the potential product in our case should show a much more discreet action than this example