• US$250

• 282 designs

• 81 designers

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Logo Design Brief

We need a logo design for our new company, "Phyt Solutions". Our first product is an exercise device to be used by the milennial exerciser, physical therapy patients, sporting teams, and average workout enthusiast. It is Pilates based with am emphasis on strength, balance, and mobility. Our overall mission is to improve human movement. We would like a design that fits well with the name as well as something that is recognizable on its own (ex: lululemon, nike, etc.) We would like the design to communicate strength, resilience, energy, and balance. We want our customers to feel a sense of empowerment over their bodies. It should be gender neutral and please no barbells in the logo or human silhouettes. Thank you!!

Target Market(s)

The milennial exerciser, wearer of athleisure, Sporting teams, workout enthusiasts, physical therapy patients. Ages 23-35, fit, health is a priority, participates in regular fitness routine. Slightly more female than male but do not want to exclude males.

Industry/Entity Type

Fitness

Logo Text

Phyt Solutions

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Feeling of strength, energy, resilience, and balance. Customers should get a sense of empowerment over their bodies and overall well-being. We would like bright, positive colors.

Nice to have

• Abstract. It should be something that can stand on its own as well as with the company name. This logo should be able to be printed on equipment and apparel. If it can also apply to my brand "The Phyt Chick" even better.

Should not have

• barbell images
• Body silhouettes
• Heavily structured "P" and "S": abstract letters are okay.

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Files

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