Updated company logo that will transfer well to apparel and letterhead

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This customer received 260 logo designs from 92 designers. They chose this logo design from rafa studio as the winning design.
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Logo Design Brief
We are a refrigeration company in Michigan that specifically deals with the preservation of food during manufacturing and retail. We work in areas of -100 to +140 degrees. We sell service and install refrigeration equipment for the Southeastern Michigan area. Most customers are food manufacturers or retail grocers. Our old logo is medieval and I would like to update. The new logo will go onto letterhead, apparel, and website.
Target Market(s)
Educated business owners that may choose to work with ATS
Industry/Entity Type
Engineering
Logo Text
American Temperature Service Inc, or ATS
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Innovative design,
Nice to have
- All options are considered
Should not have
- Cliché logo designs, snowflakes, flames under the company name Etc.