• S$350

• 21 designs

• 4 designers

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Logo Design Brief

Our name is Fairtide. We are a new wave, quantitative hedge fund harnessing the power of big data, artificial intelligence and high performance computing. We trade global financial markets through an entirely quantitative process. We love math, tech, and finance and have positioned our business to sit at the intersection of all three.

We have had an attempt at designing the logo ourselves, but would like to give designers the chance to show their creativity with a clean slate.

I like the idea of blending fluidity, flexibility, while also adding some quantitative symbolism to represent the quantitative aspect of our business.

Conversely, we also like geometric shapes, or modern representations of classic images which occur in nature.

We prefer colours that convey confidence, wealth, and trust, so I guess varying shades of blue and grey.

Target Market(s)

Professional institutions like investment banks, wealth management firms, pensions, charities, endowments, etc..

Industry/Entity Type

Finance

Contact Information for Business Card

Simple, and elegant, yet modern. We need something timeless, and want to avoid gimmicks.

Logo Text

Fairtide

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Palatino Linotype, Arno, Chaparral, Minion, Scala, Fournier, Garamond, Adobe, Stempel, or Premier

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• No cheesy gimmicks.