Custom fitness equipment builder needs a Flyer

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This customer received 66 flyer designs from 19 designers. They chose this flyer design from Gfx.26™ as the winning design.
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We need a single-sided 8.5x11 (inch) flyer to promote our business. The business name is 'Norse Strength' - we build custom equipment for weightlifting, CrossFit, and other fitness and sport training facilities. In general the equipment is all steel with fully-welded construction and is designed or at least tailored specifically for the client.
The flyer should convey the heavy-duty nature of the equipment (durability) as well the individualized, custom nature of the build process. This does not necessarily need to be entirely through words. In fact, a relatively minimal amount of text is preferred, as often times potential customers may first see the company and the flyer in the middle of a competition, in which they are likely to be preoccupied, exhausted, sweaty, and/or hungry!
Example text could be:
"Never Settle. You don't strive for good enough in your training or your coaching. Why settle for it in your equipment? Norse Strength designs and hand builds custom equipment for your needs and your space."
It should invite people to visit our website at www.norse-strength.com and to email us at dave@norse-strength.com
Inclusion of Facebook (NorseStrength) and Instagram (norsestrength) links is preferred, but not required. A clean, uncluttered, attention-grabbing design is the priority.
Photos of previously built equipment as well as a welding picture from our shop are included. .svg files of our logo options are also included. Both the "stylized barbell" as well as the Norse Strength script should be included on the flyer, but they do not necessarily need to be together. The flyer may be either full color or B/W. The Norse Strength script and logo should be either all black or all white.
Note that my printer uses a 8.625x11.125 design w/ 0.0625 bleeds all around to cut down to the 8.5x11 final size.
Target Market(s)
Owners, managers, and coaches of weightlifting, CrossFit, fitness, and sport training facilities. Athletes with home gyms. Not in general "globo gyms" such as Gold's Gym, Planet Fitness, etc.
Industry/Entity Type
Fitness Equipment
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Direct people to get more info by going to website www.norse-strength.com and send email to dave@norse-strength.com
Nice to have
- Facebook (NorseStrength) and Instagram (norsestrength) links.
Should not have
- Too much text / clutter.