• £100

• 25 designs

• 4 designers

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Logo Design Brief

the company will be called 'Skin Sanity' with the strapline being '100% Nature' We (I) make 100% plant based natural cosmetics. The ethos and design principle is 'natural yet luxury/slightly sophisticated' NOT 'rustic' or 'home grown'. I would like to incorporate some elements of bold pattern based on flora/fauna and this element can hark to retro or vintage but must be bold. the font can be non or semi serif. the 'Skin' may differ in boldness or font from 'Sanity' Colours in mind are graphite, silver, olive (green), Blush pink. Even if using colours, it also needs to be able to be printed in one colour. The final design will be used across mutiple on and offline platforms.

Target Market(s)

My initial tartget demographic is women aged 30-70 I will start by targeting the UK then the US markets.

Industry/Entity Type

Hair And Beauty

Logo Text

Skin Sanity - 100% Nature

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Very easy to read even when reduced. Simple Bold Design.

Nice to have

• Bold Pattern may be incorporated in the design. I would like this somehow to reflect nature.

Should not have

• Serif Fonts. Also it CAN NOT be based solely on the initials of the project, ie, avoid SS at all costs!!

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Files

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