• A$150

• 175 designs

• 53 designers

---

Logo Design Brief

Our organisation is dedicated to ehancing individul performance at work and increaseing well-being both at work and in general.
We need a logo that decribes that we both want to help people improve their potential (my potential) and that we do that through helping them build skills to understand and use their best resource...their mind! (so hence the spelling of mynd because we want to incorporate both 'my' and description of but spelled more creatively and hence 'mynd'. We would also love to see different shades of the same colours being used so as to bring out both version of the word 'mynd'- i.e. be able to read 'my' in a darker shade of blue and then 'nd' in a lighter shade of blue for example
We would like to see designs that appeal to a corporate audience but doesn't exclude other individuals. The final design should communicate an confidence and hope in our product as something that is based on research evidence.

Target Market(s)

Our primary target market are employees and workers in corporate sectors. However, we are interested also in improving the well-being of all people that work- as we understand that too many people are working too many hours and consequently not focussing on their well-being (which is why stress related mental health issues such as burnout is on the rise)

Industry/Entity Type

Psychology

Logo Text

Mynd Potential

---

Logo styles of interest

---

Font styles to use

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Appeal to a corporate audience
• Creatively highlight the 'mynd'- perhaps using different shades of the same colour or different colours even to highlight both 'my' and 'nd'
• Should communicate professionalism
• Something that has communicates confidence - we use research based helping strategies

Nice to have

• A small sketch or image of something that won't overshadow the logo but would fit nicely- perhaps something that communicates confidence, trust, and perhaps hope

Should not have

• Not sure...fairly open
• Just NO loggos that communicate just 'poppy psychology' or 'fluffy interventions'- we are aiming to intill confidence that we are research based and trustworthy

---

Files

Download all files - 0.0 MB