Christmas Shopping Bag for Event

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This customer received 15 bag and tote designs from 5 designers. They chose this bag and tote design from xtreamdesign2 as the winning design.
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Bag and Tote Design Brief
We need an event Christmas shopping bag design for our 51st hosting of this event. One of the larger side of the bag will be what needs to be designed: 4 to 5 ethnic diverse professional ladies in movement of some sort shopping one of the ladies must be in US Army clothing (as we are in an Army town), others can be be in street wear or business wear; the scene must flow we don't want 4-5 ladies just standing around posing (hence in motion). Our primary colors are red, black and white any color can be use make as long as it looks good. A daytime background is preferred as it will be printed on a red bag. The ladies can be carrying items that have the logo JLF on it. Our event is for Christmas so some those items are welcome as well, we are not religious base so none of those items related to faith based.
Updates
Project Deadline Extended
Reason: Looking for more creative ideas
Added Sunday, March 19, 2017
Target Market(s)
Women
Industry/Entity Type
Non Profit
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Women only going shopping or participating in shopping
Nice to have
- Details to face like smiles, our primary colors are red, white and black but use any color keep in mind it is for Christmas.