• US$140

• 33 designs

• 8 designers

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T-shirt Design Brief

Job Type:
T-shirt design

Industry:
Health IT

Task:
Create a 5K race t-shirt design

Task description:
We are an entrepreneurial healthcare IT company that is launching our 1st annual 5k run/walk.

We need one (1) unisex (gender neutral) t-shirt design for a tank top (sleeveless) styled shirt. The print area should be no more than 10 inches wide (left to right) and 11 inches tall, but not required to take up the entire space.

We will be printing on one side in two colors. Our 4 primary colors are White, Dark Blue – PMS 295C (hex color is 002855) – this dark blue is consistent across all of our brands (products and DrFirst), Blue - PMS 300C (hex color 005CB8), and Orange – PMS 1655C (hex color EF5423)

The goal of the 5k race is to encourage employees to connect together and be more active and healthy.

Some concepts that we would like to see are:
• Our logo creatively incorporated into the design
• Healthcare Guardian cartoon super hero characters
• Anything that indicates iconic healthcare concepts using stock images (example stethoscopes, heartbeat monitoring, pills, prescription bottles, computers, iPhones, etc. [examples attached for meaning. Not required to use these exact icons])
• The feeling of being tough, strong, healthy, and modern.
• Please avoid cutesy, overly playful designs.
It is important to emphasize these words on the shirt (using a variety of fonts will increase aesthetic/visual appeal)
• “DrFirst 1st Annual 2017 5K Run or Walk”
• “Defending Health. Guarding Happiness.”
• “#worksomewhereawesome"

We have included the pictures of the 3 tank top styles so that you can use to show us how you see the design laying out. The tank top color is Black.

We will begin giving feedback on designs on Sunday, and will give you an opportunity to tweak concepts over the next 2 days. We will choose a final design on Tuesday – and we will guarantee payment.

Our company website for our external branding is: www.drfirst.com


Font: Source Sans Pro for hashtags, but not necessary for the featured text

File Format: eps/ai/vector format, and a jpg copy. Saved to outlines.


Deadline: Tuesday, 03/21/17

Target Market(s)

internal employees

Industry/Entity Type

Healthcare

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Font styles to use

Other font styles liked:

• Source Sans Pro

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• It is important to emphasize these words on the shirt (using a variety of fonts will increase aesthetic/visual appeal)
• • “DrFirst 1st Annual 2017 5K Run or Walk”
• • “Defending Health. Guarding Happiness.”
• • “#worksomewhereawesome"

Nice to have

• The feeling of being tough, strong, healthy, and modern.

Should not have

• Please avoid cutesy, overly playful designs.

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Files

Download all files - 1.1 MB