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Modern and Different Professional Services Firm Needs a Logo Design
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This customer received 169 logo designs from 51 designers. They chose this logo design from Miss Creative as the winning design.
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A$150
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169 designs
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51 designers
Logo Design Brief
We need a logo design for a new company based in Australia called "GreenSky" with the ability to include sub services, for example "GreenSky Legal". The business aims to redefine the way in which the professional services industry, and our initial service to be provided will be legal. The business values are Uncomplicated, Fair and Different and the logo needs to reflect this. We don't want this to be any ordinary law firm logo - the final design needs to communicate quality, simplicity, new thinking, hip and different. The name "GreenSky" is aimed at turning the industry upside down (i.e. grass is usually green, but here the sky is green) - the logo needs to communicate that this is a different way of receiving and communicating with professional services, including legal.
Updates
Project Deadline Extended
Reason: To allow variations to be submitted. Thanks.
Added Sunday, March 19, 2017
Target Market(s)
Small to medium size businesses and young professionals located in Sydney
Industry/Entity Type
Professional Service
Logo Text
GreenSky Legal
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The word "GreenSky" to be appear differently to the word "Legal" to allow for different services in place of the word "Legal". The different may be as simple as colour, or any other way that the designer thinks fit for this subset. These words should also be separated in some way.
- Must not conform to usual legal logos
- Needs to be different for the industry sector yet still be professional
- Must communicate quality and be uncomplicated
Nice to have
- I'm open to new ideas to help redefine the way people think of the legal industry and professional services generally
- The business will have a strong technological presence, so perhaps this can be communicated in some way, but it's not imperative.
Should not have
- The logo must not have a complicated design or conform to the usual logos in the professional/legal industry