Logo for a European consulting company in the field of Finance Transformation, Business Performance
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This customer received 212 logo designs from 61 designers. They chose this logo design from Spade as the winning design.
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Logo Design Brief
The company name is Kaireos Partners, combination of 2 words: Kairos (the Greek god representing the ability to catch opportunities) and Eos (the Greek goddess of the dawn). The idea then is that companies who catch the opportunity of working with us to improve the way they manage and measure the performance of their operations will see a new day starting in their company. They will get more efficient, with people more engaged and deliver higher results.
Our service offer is based on 3 pillars: 1. consulting / project management, 2. development and implementation of a business intelligence information system that we’re developing 3. help companies transforming their finance function to become more focused on operations.
Our values: we are former financial controllers who worked in industrial companies. This industrial experience is in our genes, it’s what makes us different from other consulting firms. We know what we’re talking about, because it was our life for more than 15 years, we designed, implemented and used in our previous lives what we recommend now.
We offer more than consulting, we offer an end-to-end customized service, from advising to implementation, people training and follow-up.
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The brief objective:
The logo will be used on the website, on the mobile app, on business cards, on documents (powerpoint, ...).
Along with the logo, a color theme proposal coherent to the design work would be helpful.
Note: the design work is royalty free after my payment and I can do any use of it.
Note: the primary logo text is Kaireos Partners.
Please note that we need to have the flexibility to adjust the logo text for some communication medium by removing "partners" to only keep "Kaireos".
Target Market(s)
B2B - companies (at least $20M revenues – listed or not on stock markets) which want to make a difference versus their competitors in improving the way they manage their operations.
The companies can be from anywhere in the world.
Industry/Entity Type
Business
Logo Text
Kaireos Partners
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Key words: trusted, modern, agile, innovative, disruptive, business partner, value creation, forward looking
- Must haves: clean, modern, innovative, provide confidence, different, growth, success
Should not have
- not too formal – we want to differentiate ourselves from the traditional consulting firm specialized in strategy and finance – we’re not old and conventional.