Logo for my one-woman International Equine and Veterinary Consultancy business

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Logo Design Brief

I need a logo for my little business. At the moment I'm using my own name (Anne Kramer International Veterinary Services), but I'm open to a better name too!

I provide International Veterinary Consultancy on a contract basis. I'm specialised in international equine travel (biosecurity, veterinary certification, transport requirements) and available for your needs accessing international markets, negotiating veterinary certificates, and on-site assessing and updating quarantine stations and their Standard Operating Procedures/Manuals. I have an extensive network due to my work experience and can efficiently liaise with governments to discuss the requirements for your animals or animal products to travel, including equivalence requests, but I'm also available as a contract veterinarian to accompany horses on long-distance flights or temporarily fill a position within a veterinary surgery (maternity cover, illness absentees).

Mostly the clients will be "in higher socio-economic groups" (rich, I guess) so I'll have to be seen as professional, efficient, pragmatic, a problem-solver, flexible and knowledgable. However, due to my personality and my tattoos I'm told many people will remember me by my bubbly nature and sense of humour (and the tattoos).

The flying horse comes to mind quickly but that's being used so much i'm not really interested in that unless it's innovative. Initially I was thinking Rainbow Dash (from the My Little Ponies)...! The logo should be crisp, clean and modern but unmistakably different and "me". Colours are definitely allowed. I'll upload a picture of one of the tattoos.

If a nice logo comes out, we might progress to business card and web design.

https://www.linkedin.com/in/anne-hester-kramer-5945226/

Target Market(s)

My clients/target audience are mostly Jockey Club owners, international horse/animal transporters, veterinary practice owners (with questions about getting animals to other countries or needing staff) but also government representatives.
for example: www.irt.com
www.janah.co.uk
www.hkjc.com.hk
www.fei.org

Industry/Entity Type

Business

Logo Text

Anne Kramer International Veterinary Services


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • crisp, modern, clean, unmistakably different, Anne.
  • Colour without looking too unprofessional.
  • Added a couple of logos i find refreshing! the black n white one is a restaurant in an old power station; the elephant is from the world animal health organisation.
Nice to have
  • tattoo colours
Should not have
  • Traditional "Pegasus-style" flying horse

Files
Download all files - 0.5 MB
JPG
JPG
Payments
1st place
NZ$150
Total
NZ$150

Project Deadline
14 Mar 2017 13:52:43 UTC
Language

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