Small investment firm looking for professional logo
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This customer received 286 logo designs from 68 designers. They chose this logo design from ArtTank as the winning design.
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Logo Design Brief
Small start-up investment firm named "Relay Hill Capital" looking for a simple, professional logo. Some thoughts to consider:
-Background on "Relay" ... the life of a business is like a relay running race; different people take leadership of the company and helps it evolve; our firm wants to buy small companies and help them grow
-Background on "Hill" ... running uphill or transitioning leadership of a company is very difficult
-The logo must be typical of an investment firm (professional, clean, simple, not too many colors and avoid bright colors, etc)
-The entire logo should include some designed image with the firm name incorporated above, below or to the sides; also, I want a unique image I can use without any text for select situations
-(NOT required) I thought about a logo incorporating two runners exchanging a baton but was unable to envision it being "professional" - you are welcomed to try but this is likely difficult
Updates
Project Deadline Extended
Reason: No NEW designs, please. I am working through edits with select finalist logos.
Added Sunday, March 12, 2017
Target Market(s)
Small businesses, associated brokers and financial services professionals
Industry/Entity Type
Investment
Logo Text
Relay Hill Capital
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Other font styles liked:
- Garamond
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Open to the ideas of designers.
Nice to have
- Preferred colors: blue, grey, black, white and various earth tones
- Idea (not required): incorporating hands of two runners exchanging a baton, potentially forming the shape of a hill/mountain
Should not have
- Very limited use, if any, of bright colors