Refresh of our aging and stale logo. We are a tempany and need to look like a modern, trend setchco

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Logo Design Brief
Our company logo is old, stuffy, and a bit stale. We hired a local company to give it a refresh and they simply changed the colors. We need something newer, trendier, and modern. Our original logo felt like 1990's Microsoft. We are a multi-disciplined technology company that delivers high speed bandwidth, enterprise and hospitality WiFi, completely outsourced IT for enterprise organizations, low voltage infrastructure, Infrastructure as a Service, Virtual CIO consultancy, and we pride ourselves on fanatical customer service - so much so that we use the www domain greatservice.com. Attached are the original logo, the updated one, and several examples of ones we like. There is also a color pallet created by our marketing firm. Feel free to use that as a guide but do not let it constrain your creativity. Nothing is set in stone.
Target Market(s)
Small Businesses (10-500 employees), startups in particular are our core customers.
Industry/Entity Type
It Company
Logo Text
Summit Technology (or a variation of it or a condensed version of it)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Simplicity - the logo must convey simplicity.
Should not have
- Too too many colors or multiple shapes/components. Single icon style.