Cape Town based Women's online clothing store for the discerning lady needs a logo

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This customer received 130 logo designs from 44 designers. They chose this logo design from Hope Division Creative as the winning design.
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Logo Design Brief
We need a logo for a new online store being launched this year. The store will sell classic women's wear (tailored shirts, suits and accessories) for the discerning professional woman who wants to close deals simply with the way she looks. Although the store will be brand new, we want it and its related logo to have old world classic charm. Think Saville row tailors, UK. Think mahogany and old libraries, fox hunting and polo. Classic, stylish, timeless. The name of the store is Foxglove and Grace. An ode to the beautiful but potentially deadly foxglove plant and the grace with which it presents itself. The logo has to be usable as a badge on the clothing and should ideally incorporate the name.
Target Market(s)
Professional women with discerning taste and high standards
Industry/Entity Type
Womens Clothing
Logo Text
Foxglove & Grace
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The Logo must be monochrome in order to be usable in a variety of colors on the clothing
Nice to have
- Traditional feeling evoking a long history
Should not have
- Edgy, new age fonts or images