• £250

• 47 designs

• 15 designers

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Web Design Brief

We're looking for designs for a home page and a features page of a new website (possibly more pages to be commissioned thereafter). The website is called 'Going Swimmingly' and is a service that helps swimming clubs and schools reduce administration.

The website will have a clean, minimalist, modern feel but not corporate. Here's an idea of the type of style: https://teamer.net/pages/payments

At the top of the home page (above the fold) will show the two personas that the website is targeting (Swimming clubs and Swimming Schools) on a styled background (no cheesy stock images please!). Those personas can be represented as an illustration (see page 2 for an example), line art graphic or icon and will link through to a features page.

For your information, the type of people that are members of swimming clubs include beginners, competitive squads and adult swimmers. People that attend a swimming school are typically children learning to swim. If you can represent the above in simple line art illustrations/graphics/icons that match the style of our logo - great!

Below the fold on the home page will be an illustration of the main functions of the site (with our logo central to that) and at the bottom of the page will be what they get for free, testimonials and a call to action for booking a demo.

I've attached a simple wireframe of the home page for your information.

The second page is the features page. This summarises the benefits of each major feature. Each feature listed on the page is separated by a call to action. Here's a link to the content of the features page: http://dotnet2.zerone-consulting.com/PSOmarketingpages/swimming/swim-club-management-software.html

Don't take a lead from the look / feel / design of this page. I don't like it (hence I'm on here to find a better design!). One thing I'd like to incorporate is a snippet preview of a screenshot on the features page (a bit like in the example). The user can click on this and the full screenshot will load in a pop-up.

The style of the features page should flow from the home page.

Target Market(s)

Swimming clubs and swimming schools

Industry/Entity Type

Internet

Number of Pages Required

2 page

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clean, minimalist, modern feel but not corporate. Here's an idea of the type of style: https://teamer.net/pages/payments

Should not have

• Unstylised stock photographs

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Files