Project Antelope - logo for clothing brand
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This customer received 250 logo designs from 52 designers. They chose this logo design from B8 as the winning design.
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Logo Design Brief
                            §  We are looking for a logo to be designed for our clothing company that specialises in high-end active wear
§  The logo will be used on all our branding from tags on clothes to the logo on our website so it needs to be scalable
§  Our initial thoughts are something that is unique, abstract, fun but with a funky yet sophisticated edge
§  When we think of our brand and how we want to be seen the following words would describe us and these could be used in emulating the final design: Quality, Sophistication, Happiness, Positive energy, Individuality, Fun, Confidence, Adventure, Limitless, Dreams 
§  We would also love to have an antelope incorporated in the design in some way 
                        
Target Market(s)
Consumers of all ages that lead a happy and active life
Industry/Entity Type
Clothing
Logo Text
Koribäe
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The two dots on top of the 'a'
 - An antelope incorporated into the design in some way. We are open to how you do this (head, full body etc.) but would prefer it to be abstract
 - Font type: signature font - Stephen type - logo
 
Nice to have
- The antelope incorporated or in replacement of the first ‘A’ of our word
 - Wouldn't mind the first letter not being to scale with the rest of the letters
 - We envisage the letters not to be joined and the b to be smaller than the last I
 
Should not have
- Anything too childish or gimmicky, this is a high-end brand
 - No harsh colours e.g. red
 - No decorative fonts