Golf Club Logo Design

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This customer received 128 logo designs from 41 designers. They chose this logo design from ArtTank as the winning design.
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Logo Design Brief
Daily Fee Golf Course in greater Phoenix, AZ market needs an updated logo. Primary purpose of the logo is for embroidery on apparel. It also needs to serve for print and web applications as well. But the merchandise application is the most important.
The existing logo is a poor representation of one of the signature holes at the club. The logo tries to emulate a 3 -tiered tee in the foreground and the mountains in the background.
Updated logo could be a better execution of the existing logo or an entirely new logo. The purpose is to drive retail sales in the golf shop.
Try to avoid the use of overused symbols, such as a silhouette of a golfer, golf club, flag stick or golf ball. Want a strong mark that can stand on its own. Could be a lettermark or wordmark.
Updates
Try to avoid the use of overused symbols, such as a silhouette of a golfer, golf club, flag stick or golf ball. Want a strong mark that can stand on its own. Could be a lettermark or wordmark.
Added Friday, October 11, 2013
It is important to keep in mind that the primary application of this new logo design is for embroidering the mark on merchandise. The main products are golf shirts and hats. Additionally, the logo will be used to identify the golf course in media applications - website, print, etc.
Added Thursday, October 17, 2013
Target Market(s)
Men and Women age 25 - 65
Industry/Entity Type
Embroidery
Logo Text
The Legend at Arrowhead
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.