Wordpress Design Project for new business: "QR Codes International"

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Wordpress Design Brief

Sexy Wordpress theme Design. with basic CMS for me to do the uploading of content later...

we will need a home page, and regular site pages with the theme

Although we want a slick and clean design, user-friendliness is a must.

A call to action 'button' that says "Make Your QR Code" must be included and feature prominently on the site. this will link out to a back-end system that generates QR codes and collects payments. You do not need to design for this functionality, just have the button so we can link to it...

you have free rein on graphics, logos, and colours. feel free to create our brand and image in a way that you think will impress the client types listed above.

There is a high possibility that we will also include embedded video on the front page and on other pages as tutorials and instructional pieces of information. these will probably be hosted on youTube and not on the server but again we are open to advice or changes.

the vast majority of content has already been written and can be delivered as or if needed during the design process.

I am a semi-professional SEO person and as such would like the ability to update content and title and meta tags and also Meta data for the images on the site. and would expect these options available in the backend of the wordpress theme when done


Homepage: our homepage should be clean and simple with an iPhone/apple type feel to it.

we would like the standard menu options of homepage, about us, contact us etc...

Unique menu options of: QR code generator, why choose us, Learn more...

Drop-down/expandable menus should also be used to further elaborate the main titles listed above.

headings in the sub-menus would mainly be around the Learn More heading.. along the lines of, who can use QR codes, where to put your QR code, what are QR codes, why you should use QR codes etc...

Buy Line 1:
The ultimate QR code maker for all your marketing needs.

Buy Line 2:
Finally, A Premium QR code maker and response tracking system.

Buy Line 3:
Fully branded & customizable

Buy Line 4:
Deliver a user experience your business can be proud of and your customers will love.



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Updates

Hi All,


After receiving the first design, I have made a few changes to the brief with further clarifications and information.

Don't worry, its not an entire re-do just some more info to steer you guys in the right direction.

Cant wait to see more designs !

Che

Added Friday, December 30, 2011

More examples for you all...


Just stumbled across this site and really liked it...


Added Saturday, December 31, 2011

Target Market(s)

the website will be targeting business owners, marketers, advertisers, publishers, and ad agencies.

Industry/Entity Type

Marketing


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • front page area for video, even if its bottom right corner we need to be able to embed something from Youtube. (good luck balancing this)

    User friendly for your average Bob business owner but enough edginess to impress the agency crowd,

    NEW COMMENTS:

    IMPORTANT: the QR code generator on the page is not needed. this should be a pure marketing site designed to inform and sell. the actual generator has already been built by someone else and will be linked to outside of this site.

    I can't serve the QR form on my own site and as such will not need space for it on the front page...

    ROOM FOR VIDEO EMBEDDING: EXAMPLE
    http://vimeo.com/32888202 (size can bed changed)
Nice to have
  • VERY IMPORTANT: Below i have listed a few sites that I LOVE the look and feel of and would like to emulate with this design...

    in order of appeal...

    http://www.apple.com/
    http://www.traffic.com.au/
    http://www.adobe.com/
    http://www.forexeasystems.com/


    would like a "non-standard" slider. just something that moves a little bit different than 99% of the static/typical sliders you see.
    something like this possible: www.vmediagroup.com.au/
Should not have
  • cluttered look.

    content that can't be crawled or indexed.

    crap un-readable fonts

    over-complicated navigation