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Logo and Style Guide for Healthy Products.
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This customer received 130 logo designs from 29 designers. They chose this logo design from alok bhopatkar as the winning design.
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US$400
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130 designs
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29 designers
Logo Design Brief
We need a Logo – (Icon and stylized font) as well as a Style Guide for Naturals 2Go.
Naturals 2Go is the leading healthy vending company in the United States. Naturals 2 Go brand needs to exemplify healthy eating and Lifestyle.
Healthy vending is an emerging market. The branding of this trend has been geared towards adults: showing brighter colors, imagery of healthy food: fruit and vegetables. This brand is targeting a person with a healthy lifestyle or someone trying to change their current lifestyle to a healthier lifestyle.
Please see the attached artwork of Naturals2 Go current artwork and Style Guide.
As far as the Logo: Icon and stylized font, we are open to all creative ideas.
As far as Style Guide we see it similar to our current one with all the vivid images of fresh fruit, however, We’d like to see “Healthy Lifestyle imagery” integrated into the Style Guide. We will also use the text "Healthy Options"
This imagery could be literal or abstract – Literal - We are talking bike riding, volleyball, running. Abstract – This could be part of the ICON – where it’s a design representing health, freedom, lifestyle…
We want clients to associate this with a fun healthy lifestyle.
We are open to all creative ideas and colors - The Style Guide will appear on the vending machine (see current design) so understand the graphics need to appear on the front with limited space (see graphic) and on the side of a vending machine as a billboard type surface.
We are looking for the entire graphic package to wrap the vending machine.
No light colours on the bottom of the design as not practical.
Please take the vending machine here and apply your Style Guide and Logo.
Updates
Please read the Brief thoroughly, We are definitely wanting a strong ICON and a style guide. Leaves alone are not working since our competition is using only leaves in their logo...
Added Saturday, October 12, 2013
Project Deadline Extended
Reason: requested by designers
Added Sunday, October 20, 2013
Project Deadline Extended
Reason: we need more time.
Added Saturday, October 26, 2013
Target Market(s)
This brand is targeting all walks of life and age range with a healthy lifestyle or someone trying to change their current lifestyle to a healthier lifestyle.
Industry/Entity Type
It Company
Logo Text
Naturals 2go
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- ICON and Style Guide - Must have the added graphics applied to the entire vending machine, front and two sides. So please provide a side view... basically a rectangle about 2 1/2 times higher than it is wide.
