• US$85

• 7 designs

• 5 designers

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Logo Design Brief

The “Leave-a-Book-Behind” project in Dominica requires an upgrade of their logo for the new literacy program. Please upgrade the existing logo sketch (see attached file) the image we are trying to portray is a school child reading a book in Dominica. Dominica is a tropical nature island similar to Costa Rica with rolling green hills and ocean, so the existing logo is a page of the book becoming a wave. We also had a palm tree in the drawing but it was removed. Perhaps by tracing over the drawing you can make it cleaner. We may need to simplify the image further, so we could experiment with taking out the little person. We think a green palate would be nice for the mountains on the left (and would help distinguish them as mountains and not pyramids). Blue for the wave. And maybe the outline of the book could be an earthy brown color, as if representing the island itself opening thanks to these books. We imagine something with hints of color, but we don't think it needs to be too color rich. Sticking to a color palate of earth tones will look best. We think it may work well arranged with text as in The International Ecotourism Society logo (www.ecotourism.org). We also like font used in Planeterra logo (www.planeterra.com). Perhaps the graphic on the left with text on the right but we’ll leave it up to you to arrange the layout.

Target Market(s)

Primary target is the conscious international traveler with middle to high-income bracket who is interested in supporting school children in Dominica by purchasing books for local schools. They are often guests to this eco-resort (www.junglebaydominica.com)and want to contribute to this social cause.

We want to compel donors to give to this important cause so the existing sketch will need to be more professional to convince them that it is a legitimate donation program

Photo available at: www.junglebaydominica.com/leaveabook.cfm

Industry/Entity Type

Non-Profit

Logo Text

“Open Books Open Minds” is the tagline and “Leave a Book Behind” is the name of the project. In this case it makes sense to have the tagline before the project name but differentiate the text with color or type of font.

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Logo styles of interest

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Requirements

Must have

• Easier to read and less lines than existing sketch

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Files