• £110

• 165 designs

• 69 designers

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Logo Design Brief

Hi there,

We are looking for a logo for a new model of mini BMX bike we are currently developing under our XENOWHEEL brand. This mini BMX bike will sell for around £150 so it's sort of mid-high end for this particular market.

The mini BMX bike will come in two different colours: Black (with some red parts) & also White (with some red parts). So the logo needs to work on both a black background as well as a white background. You can also use splashes of colour if it works on both the white & black backgrounds.

The logo will be printed on a 120mm (width) x 20mm (height) printed decal sticker placed on the top side bar (same sort of position & same top bar as KOBE & Convict examples attached).

The logo needs to read either VILLAIN or Villain and like the "Convict" example attached, I think it'd also be a good idea to include some sort of emblem like they have either to the left or right of the wording that is relevant to the VILLAIN brand name.

The logo needs to be appealing to kids, teenagers & young adults as a whole but some adults will also buy & use this product. Users of the product will likely be interested in the skating/BMX scene. As a whole it needs to look cool, slick & appeal to that sort of crowd.

I've attached 2 examples of mini BMX bikes and their branding that we are fond of.

CONVICT - we like the clean look as well as the emblem used and since the CONVICT brand concept is similar to our VILLIAN brand concept, we thought it'd be a good idea to show this.

RENEGADE - although it's in complete contrast in look & feel to the CONVICT logo, we quite like the grungy look & feel used here as well as the emblem and overall high quality finish & attention to detail.

I have also attached the KOBE example, which is the exact same model of mini BMX bike we will be launching. Although I am not very keen on the branding of KOBE as in my opinion it looks a bit childish.
We look forward to your submissions.

Many thanks,
Jack

Logo Text

VILLAIN or Villain

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Files

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