• A$300

• 195 designs

• 59 designers

---

Logo Design Brief

Our aesthetic medical practice (skin treatments, laser and device treatments and non-surgical anti-ageing treatments) in Melbourne Australia, is moving to our new building under construction in late stages and we need a rebrand and fresh new look and identity that reflects our Italian (Sicilian) aesthetic and style.

Our new clinic architecture is modern and sleek with minimalist design - there will be high level finishes and detailing without bling or glitz. State of the art facilities and technologies will provide the latest in treatments.

Dr Francesco Barbagallo is the founder and principal practitioner. He is a caring cosmetic physician who performs natural-looking and effective dermal improvement and anti-ageing treatments in a safe, medical environment with his team of dermal therapists.

Our target niche audience is the discerning professional or business woman who is 40 year old plus, and desirous and affording to undergo treatments to improve visible signs of ageing that are affecting their self esteem and self confidence in their workplace. Of course, we treat all patients of both sexes, from adolescents with acne, adults with skin conditions like rosacea, sun damage and pigmentation disorders through to the elders with advanced skin ageing.

The biggest fear of our niche is undertaking any aesthetic treatments that leave them looking unnatural, fake or frozen faced in any way.

We want to convey personalised service and attention with expert medical and individual care.

We have thought of perhaps using the graphic symbols of the Golden Ratio (and Greek letter Phi) that is important in facial aesthetics assessment, or the Sicilian trinacra, but are not fixed on any particular approach or idea.

Our current colours are a very medical/clinical and classic navy blue and lighter blue with white, and use 'normal person' human faces as images (not stylised cheesy grin, smiling 'models'). Our current look incorporates stock photo faces of different age groups, but our future communications will be to our target niche only. The image of the lady in her 40s may be retained in our materials.

Reference to our current website shows this current look and feel: www.medicoestetica.com.au

We will appreciate any possible ideas for our logo tag line.

Current art file of existing business card will be shared for reference.

The winning entrant may be asked to develop further designs for stationary, brochures, signage, and web applications.

Thank you and good luck :)

Target Market(s)

Discerning business women or professional women aged 40+ years, seeking natural looking cosmetic treatments that make them look fresher and restored

Industry/Entity Type

Medical

Contact Information for Business Card

Medico Estetica
57 Auburn Road, Hawthorn VIC 3122
9816 8847
medicoestetica.com.au
clinic@medicoestetica.com.au

Dr Frank Barbagallo
0414 344 459
frank@medicoestetica.com.au

Logo Text

Medico Estetica OR MedicoEstetica

---

Logo styles of interest

---

Font styles to use

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Stylish, bold yet elegant design, simplicity

Nice to have

• symbolic Italian aesthetics
• manipulation of aesthetic design icons of:
• - Golden Ratio (Greek letter Phi)
• - Trinacra

Should not have

• Harsh, loud or painful colours like red (blood),
• Avoid too bright colours like yellows, pinks
• Needles or painful looking sharp graphics or fonts
• Avoid bright

---

Files

Download all files - 0.2 MB