Logo design for a digital agency servicing the Health, Wellness and Fitness industries.
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This customer received 164 logo designs from 38 designers. They chose this logo design from Kreative Fingers as the winning design.
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Logo Design Brief
We need a logo design for a digital agency that provides web design, development and marketing services to the Health, Wellness and Fitness sectors.
If possible we would like the "digital" concept integrated within a health, wellness and fitness graphic, with the text "Healthy Digital" incorporated in the overall design. Initially, my thoughts were to have a digital heart (representing health, fitness and wellness) created in a digital fashion with pixels peeling off the heart.
However, I am also open to seeing your interpretation of health, wellness and fitness within the digital landscape.
We envisage the logo being colourful, using strong colours please see attached for examples, such as Heart_colours, pixel_heart.jpg etc.
The design needs to communicate that we specialise in digital services to the health, wellness and fitness sectors.
I have uploaded a number of examples of concepts we like, but it needs to look unique, fresh and modern! We like the detail in the heart that suggests connection.
The text Healthy Digital should be in lower case incorporated somewhere within the graphic.
We have a tagline "connecting the health, wellness & fitness sectors to the web" that we are not sure should be incorporated or not. Happy to see variations of this.
Target Market(s)
Small to medium enterprise, health, wellness and fitness professionals
Industry/Entity Type
Digital
Logo Text
Healthy Digital
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Other font styles liked:
- Scenders https://www.myfonts.com/fonts/juliane-bone/scenders/ font (which I have) Comfortaa, Audiowide and Baloo
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Colour and vibrancy as logo will be sitting on both black and white backgrounds on the website as well as marketing collateral.
- Must have a health, wellness and fitness look about it. Our target market must know as soon as they look at the logo what we do.
- Depth to the image, 3D looking heart, not a flat design.
Nice to have
- I have attached some ideas of the graphical ideas I have.