Need logo for Sway - A visual content creative agency in NY

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This customer received 220 logo designs from 77 designers. They chose this logo design from Kejo87 as the winning design.
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Logo Design Brief
Need a graphic Logo for Sway. We want to Sway brands and media agencies with our beautiful photography, video and social original content. We are two photo directors/art directors who have worked in publishing and advertising in New York City for years and are opening our own boutique agency. It should be modern and simple, high end and strong. Stick to neutrals and chalky colors like the photo of rocks below.
Updates
Project Deadline Extended Reason: I want to give more designers time to submit. Added Monday, February 13, 2017
Target Market(s)
Media and Advertising Agencies
Creative Directors
High End Retail
Beauty and Fashion
Industry/Entity Type
Media
Logo Text
Sway
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Elelgant, bold, modern
Nice to have
- Nice to maybe see some movement in the word Sway.
- We want to sway opinions and create stunning visuals
Should not have
- Animals, anything too silly