• C$150

• 76 designs

• 26 designers

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Logo Design Brief

White City needs a logo design that represents a community that is energetic, forward-thinking and contemporary. White City is the fastest growing community in Canada for the past 10 years and is located just outside of Regina Saskatchewan.

The community is recognized as a premier location to live, raise a family, and ultimately a place to belong and enjoy life.

Residents like to live their lives in White City in diverse, and colorful ways. When asked what they like about White City, residents say they like the wide-open spaces, trees and peacefulness.

The logo design must capture the excitement of White City
as it stands today, while continuing to entice new residents and businesses to move into this welcoming community and take part in its future.

White City recently developed new tagline "Your way of life"

Building off the Tagline, we now need to find a way to represent the town of White City in logo form.

The Community is updating its current website and will use this logo as part of its new brand identity.

Target Market(s)

Residents of White City and Area.

Industry/Entity Type

Government

Contact Information for Business Card

Ken Kolb
Town Manager

P.O. Box 220, Station Main
White City, Saskatchewan
S4L 5B1

Mobile: 306.531.4981
Office: 306.781.2355

Email: kkolb@whitecity.ca

www.whitecity.ca

Logo Text

White City Your Way of Life

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo design must reflect the progressive attitude of the community. White City is an upscale estate community that requires a fresh new look to create a brand identity.
• The community is widely known for its green spaces, trees and wide open spaces. It's the best of both worlds, rural living with city amenities.
• The current logo is represented by the Prairie Lily and tree leaves. The community requires a new logo design. The logo could incorporate some element of the lily to respect the original residents, however, is not mandatory.
• This logo will be used on all correspondence, email signatures, documents, the community's updated website, etc.

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