Sydney Listings Real Estate Franchise Needs a Logo Design

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This customer received 213 logo designs from 62 designers. They chose this logo design from emm.terrestrial as the winning design.
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Logo Design Brief
We need a logo designed for a brand new start-up real estate company to be franchised, starting in Sydney Australia.
Ideally looking for a design that emanates themes of chic, boutique, prestige, professionalism but also accessible to families and communities.
Due to the nature of the industry, the logo must by extension be able to be incorporated into sign boards for public display and promotion. (Sign Boards not part of design however).
Updates
Project Deadline Extended
Reason: Updated design brief
Added Monday, February 20, 2017
Target Market(s)
Property Market - property developers, families and professionals
Industry/Entity Type
Real Estate Agent
Logo Text
Sydney Listings
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Other font styles liked:
- Designer Choice
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- As per description
Nice to have
- As per description
Should not have
- we do not want the Logo to contain the letters S L which has been common feedback from some designers. (reason as we want it more open and want a more adaptable Logo)