• €110

• 112 designs

• 36 designers

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Logo Design Brief

We are an investment management/private equity buyout fund. The fund will invest money by buying small companies in Western Europe and assisting them in transitioning to a sustainable future and to growth.

We would like to develop a distinctive logo for this fund.

Private equity as an industry is quite conservative and almost exclusively B2B. We need a logo which will look reassuring to investors and to target firms, while conveying an immediate sense of credibility and professionalism. Consumers and individual investors are not a target of the company.

As you will see most of them have fairly to extremely conservative logos.

At the same time, we are distinguishing ourselves on several fronts from the average buyout fund, and we are much smaller, so our logo could be slightly more modern and agile than the industry average - but conveying credibility is extremely important. And the name should appear in the logo.

The logo will be primarily used on the fund’s website and corporate stationery (business cards, letterhead, templates, email signatures, etc.). Ideally, the logo should use a typeface which is either free for commercial use, or can be licensed at limited cost. This would allow us to use the font in our deliverables.

We have a strong preference for monochrome logos or at least logos that can be easily printed in B&W. The use of a conservative colour (dark red, navy, green, ... ) in a distinctive hue would be a plus.

Target Market(s)

Private equity

Industry/Entity Type

Investment

Logo Text

HC

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - complete name
• - monochrome or easily printable in B&W
• - including a hint to the meaning of the name
• - conservative look and feel (colours and font)
• - an easily recognisable logosign that can be used in standalone (recognisable without the company name)

Nice to have

• - free or cheap to license font
• - a conservative colour in a distinctive hue

Should not have

• - not too many colours
• - no obvious references to money/investment (such as banknotes, coins, currency signs, etc.)
• - no funny font
• - no gradients/shadows/...