New online retailer based in ATL, Ga. needs logo design

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This customer received 87 logo designs from 27 designers. They chose this logo design from ESolz Technologies as the winning design.
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Logo Design Brief
the Little Lucas is a new business that is an online retailer that targets young adults who live a busy, varied and active lifestyle. We focus on apparel, accessories, gifts, lifestyle products and other novelties. Born and raised in the Southern States (more specifically) Atlanta, Ga. there is a very slight mordern Southern edge that we would like to communicate. Think Urban Outfitters, meets Outkast, the Zac Brown Band and sometimes has to go to the office. :) Thanks and Happy Crafting! -the Little Lucas
Target Market(s)
Adults 25-44
Industry/Entity Type
Online Shopping
Logo Text
the Little Lucas
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Since there is no obvious image that stands out for a name like "Little Lucas" I am open to a variety of ideas. However a few good things to consider are the Atlanta angle of the business. I was born and raised in Atlanta, my family has been here for several generations and I'm the youngest of 7 children (hence the Little part) and I went to Georgia Tech (go Yellow Jackets). Things people associate often with Atlanta: Peaches, Birds (Falcons, Hawks, Thrashers, etc.), hip-hop (Outkast, Ludacris, Gucci Mane, Lil Yachty, 2 Chainz, etc.), country (Zac Brown band), Martin Luther King Jr., Gone with the Wind, Coca-Cola, Home Depot, Delta Airlines, UPS and now Mercedes Benz. I hope this helps and please reach out with any questions.