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Food Truck needs graphic wrap concepts
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This customer received 16 graphic designs from 7 designers. They chose this graphic design from Matei Sergiu as the winning design.
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US$140
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16 designs
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7 designers
Graphic Design Brief
We have acquired a support truck for fire services that we would like to convert into a food truck. To do so, we need a graphic wrap that is reflective of our brand. View attached images of the truck, and current branding on our card.
This project is currently for the truck wrap concepts. If we like your direction, we will come back to you for a full re-brand if necessary.
What we're looking for are some concepts for the truck's design that support high-end, healthy eating. The truck will be used at music festivals and community events, and catered events. Wherever we travel, we will support local businesses, products and farmers.
Some limitations: The top of the truck/roof will remain white. We'd like to use a dark grey color for the rest of it.
"ChefScottyCooks" is the brand and the name of the truck is "Bistro Tour FT". A clean and sleek design is a must - some color and possibly some food pictures (a healthy sight) might work. We would like to convey a feeling of high-end quality, and comfort, when people see us.
Updates
Project Deadline Extended
Added Monday, October 21, 2013
Target Market(s)
Food truck consumers who are looking for a healthier, upscale option.
Industry/Entity Type
It Support
Logo Text
ChefScottyCooks Bistro Tour
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Brand - ChefScottyCooks Bistro Tour FT
- Tag Line "This is What Love Tastes Like" on both sides
- on the Back of the truck "PLEASE WATCH FOR CHILDREN"
- Facebook logo Chefscottycooks Bistro Tour FT
- Twitter logo @BistroTourFT
- Somewhere on the truck:
- Catering & Special Events
- Concept/Menu designed, executed & served by Red Seal Chef Scott Yates
Nice to have
- The fork is in the existing brand. It may or may not work in your concepts.
- It was the first preference for the brand with the darker colour and the fork. The second card is a newer version but I'm not keen on the look.
Should not have
- Too much color
- Illustrations or anything cartoony
