• A$150

• 87 designs

• 24 designers

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Logo Design Brief

We need a logo design that represents a Melbourne style cafe in New York. We believe the beauty is in the simplicity, but at the same time it needs to catch the eye. The logo should be to a standard as to which people would like to walk around the city holding our cup. The logo needs to represent the brand through its embodiment of good coffee, the Melbourne personality and a strong relationship between our shop and the customer. The product should enhance people's self concept and how they want to be viewed as a consumer - socially aware, intelligent and innovative, all of which are linked by the brand.

Target Market(s)

Young professionals and trendy New Yorkers who are brand conscious

Industry/Entity Type

Coffee Shop

Logo Text

Back of Bourke

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The focus needs to be on the name of the cafe

Nice to have

• Simple and sleek designs with a unique style.

Should not have

• Nothing that takes too much away from the name

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Files