Figurative Art Convention and Expo (FACE)
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This customer received 346 logo designs from 127 designers. They chose this logo design from aLiEN designs as the winning design.
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Logo Design Brief
I need a conference logo ASAP. The audience are artists who work in the figurative art area (drawing and painting). These artists are part of a classical resurgence.
I need a logo that includes
1. FACE
2. includes the name Figurative Art Convention and Expo
3. has an icon or an image. The ideal would be something from BARGUE showing a classical figure.
4. Something that works in all formats (web, print, etc)
I need something that crosses the line between hip, classical. Audiences are both young and old. Needs to feel fresh.
Ideas to look at: The kind of art would be found at The Florence Academy, The Grand Central Academy, or the Art Renewal.org (look at the Approved ateliers).
Our competition is the Portrait Society, which comes across as old and stodgy. We want to come across as fresh, new, youthful, yet credible.
We think the idea of FACE should be prominent, supported by the name.
We want to avoid frontal nudity, unless it feels appropriate.
We also have to avoid looking like a strip club or hair salon :-)
Note it does Not have to be Bargue drawings, though there are some classics that could be incorporated, but we want to avoid looking Victorian.
Note that drawings submitted may be someone elses copy of bargue... best to find original bargue drawings that are out of copyright.
Logo must work well in black and white though can have color added.
Note that sponsor of the conference is Fine Art Connoisseur magazine.
Target Market(s)
Two markets: Artists who are about 25-40 and boomer women about 50-60
Industry/Entity Type
Artists
Logo Text
F A C E Figurative Art Convention and Expo
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1. FACE
- 2. includes the name Figurative Art Convention and Expo
- 3. has an icon or an image. The ideal would be something from BARGUE showing a classical figure.
- 4. Something that works in all formats (web, print, etc)
Should not have
- No frontal nudity