Detox Drink Needs A Label for a drug testing company
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This customer received 4 packaging designs from 3 designers. They chose this packaging design from Giovanni as the winning design.
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Packaging Design Brief
About Us
The company name is “Drugsmart”, we are a diagnostic test provider specialising in the distribution and manufacturing of drug testing kits. Our end user is both commercial and private clients with over 70% being the later of the two.
About the product
The product I am marketing is a urine detox drink aimed at removing drug metabolites from the urine, there are currently a number of similar products on the market; Ultrakleen, Magnum Deton, Urineluck, none of which are made in Australia.
We are looking to enter this market with an Australia made and owned product that works in much the same way
but is available locally for distribution.
We currently have another product on the market which works in much the same way but to remove drug metabolites from the saliva in order to prevent false positives on a drugntest.
The urine cleanse will work by diuretic action, promoting urination by osmotic release,effectively diluting drug metabolites.
What we are after
What we are after is a label to suit a 500ML bottle that contains various information including company logo, nutritional Information which will need to be editable, size, flavour etc. Product name – Urine Cleanse / Tox – Free Flavour – Watermelon , Grape
We would like to keep a professional but modern look that makes our product come across as more pharmaceutical rather than the energy drink look that our competitors are running
with.
Industry/Entity Type
Health Product
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Flavour; Grape, Watermelon, Lemon Line (must be editable text)
- Brand Logo
- Colorful Graphics
- Full wrap around label
- Nutritional Information on the rear with editable text
- Urine Cleanse
- Helps to cleanse the urine of drug metabolites