Designed the Labels for a bottle of Lancashire Gin

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This customer received 12 packaging designs from 3 designers. They chose this packaging design from Giovanni as the winning design.

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Packaging Design Brief

My com nay is The Hand Made Gin Company. We make kraft Gins and we our about to launch a new Gin Called Lancashire Gin.

The bottle to be used can be found at the following link...https://www.world-of-bottles.co.uk/Glass-bottles/Glass-bottles/100ml-glass-bottles/500ml-stoneware-crock-Tall-with-cork-finish-black-mat.html

I would like the front label to say Lancashire Gin with the word Lancashire vertical and Gin Horizontal. A Red Rose is the symbol for Lancashire so this needs to be woven onto the design….it could taken be red rose petals rather that a flower or bud….creatively I'd like it to have a more modern feel.

For the back label I have attached a previous label to illustrate technical information required. The works will change and the new back label may include the Lancashire Rose symbol as used by Lancashire County Council.

Target Market(s)

UK Retail

Industry/Entity Type

It Company


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • A front and back label to fit the bottle described
Nice to have
  • Modern and crisp…the bottle is black so that helps catch the eye. The label may be transparent.

Files
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