Design an innovative label for our FastCalGas cylinders

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This customer received 33 label designs from 3 designers. They chose this label design from horvatium as the winning design.
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DESIGN BRIEF
Revolutionise cylinder labels! Design an innovative label for our FastCalGas cylinders.
Current label dimensions: 20cm x 12cm
The copy currently used on the design (see attachment) MUST be included in order to comply with shipping regulations.
The current design attached looks like something from the 1980’s, we need a modernised label that is clear and concise to read but also appealing to the eye.
The graphics must represent our brand.
The final design needs to be created using InDesign.
TARGET AUDIENCE
Marine - Ship Owners, Fleet owners
IDEAS FOR THE VISUAL STYLE
- Innovative
- Modern
- Forward Thinking
-Market Leading
- Contemporary
-Inspiring
-World Class
WHO WE ARE
Martek Marine: World leaders in the manufacture of safety and environmental monitoring systems for the global marine industry.
WHY WE EXIST:
Revolutionise ship safety, performance and crew welfare
WHAT WE STAND FOR
Pioneering solutions to improve the safety, performance, and welfare on ships
Martek Marine sell to the marine/shipping industry. They sell serious lifesaving, performance enhancing products so the images need to represent this industry and the products they provide.
Please see Brand Guidelines attached and refer to our website for brand inspiration www.martek-marine.com
Updates
Project Deadline Extended Reason: I require more design options. Added Monday, February 6, 2017
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.