• US$260

• 53 designs

• 18 designers

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Label Design Brief

We need a logo design for a new soda brand for mexican immigrants based in the USA.
We call it "chesko". This brand holds 6 flavors of soda (pineapple, tangerine, lime, fruit punch, grapefruit and tamarind)

We want to bring those who are far away from home, closer to their roots, their home, and bring them those flavors and products they used to consume back in their home town.

Although our target are mexicans it doesn't mean you have to put sombreros and mexican icons in the logo.

We are inspiring in the 50's, or vintage ideas.

The product comes in a clear glass bottle, so please make sure all the flavors match well with the color of the logo you are proposing.
The logo will be placed in the middle of the bottle (350ml, 500ml) and in the bottle cap.

Target Market(s)

mexican immigrants living in the USA.
Men and women 19-45 years, low economic class, hard workers.
They yearn their home town, their family who lives back in their town, their friends, the way their mothers cooked for them, the flavor of mexican food, TV shows, etc..

Industry/Entity Type

Call

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• the logo has to look good on a clear glass bottle, and has to match 5 flavors.

Nice to have

• fruit icons

Should not have

• sombreros, mustaches, cactus.

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Files

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