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Upmarket Leather Goods Brand Identity - Clark & Olson
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This customer received 171 logo designs from 51 designers. They chose this logo design from dyogab83 as the winning design.
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US$150
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171 designs
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51 designers
Logo Design Brief
I am a leatherworker in St. Louis, Missouri, USA looking to start my own modern leather goods company and I need a brand identity. My style is not the typical country and western goods people think of when they hear the term "leatherworker". My designs are more like Jack Spade for men and Kate Spade for women. I use bold colors and modern design aesthetics.
My company name, Clark & Olson, is the combination of two names that honor my and my wife's families. I have attached a version I mocked up.
While it doesn't necessarily evoke modern, I have chosen the rooster as an emblem because of the bright and bold coloring of various breeds (see attached examples). Also, I feel a rooster is always confident. It is something that I hope consumers feel when they're wearing my belts or using my wallets and bags.
My brand identity will have to take on a number of applications:
1. A custom leather stamp as a maker's mark that will exist on all of my products
2. A logo and color palette for web and print applications
3. Accessory merchandise such as t-shirts and hats for branding
Target Market(s)
Upscale consumers who are looking for modern leather goods and accessories to stand out from the department store belts, wallets and bags
Industry/Entity Type
It Company
Logo Text
Clark & Olson, St. Louis, Mo.
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A logo design that can be adapted from simple to complex based on where it is used. For example, I need a logo or emblem that can be used as a maker's mark and, therefore, must be fairly simple to be made into a custom leather stamp. At the same time I envision the logo taking on more detail on signs, website and apparel where possible.
Nice to have
- I would like to have a color palette recommendation
