Web Design Project
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This customer received 60 web designs from 15 designers. They chose this web design from praetorian41 as the winning design.
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Web Design Brief
Alternative Media owns and operates a large number of editorial websites. These websites provides mostly consumers in the financial services space with information and price comparisons for a particular service.
Alternative Media, as the holding company for each of these sites, currently has no website. We need to build a website targeted towards potential partners for our websites. The idea being that when we start a conversation with a partner, they can view our site and obtain some basic information about who we are.
The structure of the site is to be very simple, containing only a brief description about who we are, our contact details and a list of some of our websites:
• LifeInsurance.net.au
• CarInsuranceComparison.com.au
• HomeInsuranceComparison.com.au
• HealthInsuranceComparison.com.au
• LifeInsuranceComparison.com.au
• TravelInsuranceComparison.com.au
• PetInsuranceComparison.com.au
• PersonalLoanComparison.com.au
• PortableAirConditioner.com.au
• TermDepositRates.com.au
• FrugalLiving.com.au
• MoneyMum.com.au
• MasterYourCard.com.au
• WalletWatcher.com.au
• PublicLiabilityInsuranceAustralia.com.au
• Business-Insurance.com.au
• CarInsuranceCompanies.com.au
• HealthInsuranceCompanies.com.au
• HomeInsuranceAustralia.com
• LifeInsuranceAustralia.com
• IncomeProtectionInsuranceAustralia.com
• HealthInsuranceAustralia.com
• PetInsuranceAustralia.com
• PersonalLoansAustralia.com
• CreditCardsAustralia.com
• HomeLoansAustralia.com
• Superannuation.net.au
The design of the site should say 'Internet company', 'professional', 'fresh thinking'. The design should not look like a corporate site that you would see from any corporate services business with images of people in suits. We are ultimately an Internet business and there should be a unique feel to the site.
We are open to a suggestion of a colour pallet as the holding company does not have an established logo.
Some sites that we like are:
http://www.eclipse-creative.co.uk/#home
http://livedemo00.template-help.com/wt_37137/index.html
http://livedemo00.template-help.com/wordpress_35277/
http://thinkwired.com/
http://www.coalesce.us/
http://www.dumindaperera.com/
http://www.coolhomepages.com/Corporate/design-ideas-detail.html?id=6805
http://twofold.com/
http://viljamis.com/
Updates
Project Deadline Extended
Reason: Hi all,
Apologies, but I need to extend the timeline. One of our key stakeholders is away for the next week. There are a few good designs that we have received to date and there are some tweaks that we would like to see before making a final decision.
Thank you to everyone that has submitted designs - Have a great new year.
Lance
Added Friday, December 30, 2011
Project Deadline Extended
Reason: Sorry to have to delay the deadline on this, but we did not find anything in the designs really resonated with us. We will have a further think about the existing designs that have been submitted and how we can provide more specific feedback to the designers to make some modifications to the designs.
Added Wednesday, January 11, 2012
Target Market(s)
We are targeting insurance companies / brokers that we are talking to. The idea is that we show a professional face to them.
Industry/Entity Type
Financial
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Home Page (possibly integrated with About us details)
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