The Baldwin Laundromat - Pre-Opening Marketing Postcard

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This customer received 56 postcard designs from 15 designers. They chose this postcard design from ecorokerz as the winning design.
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Postcard Design Brief
We need a design for a 6"x11" postcard that we will use to advertise the upcoming opening of a new laundromat in Baldwin, NY. The name of the store is "The Baldwin Laundromat", and the most important things are: match the colors on the card to our logo colors, but also add in some yellow and possibly red accents; say "Free Dryers" in a big, obvious way; include generic washer/dryer pictures, put a basic map of the location on the back of the card, and leave the right 1/3 of the card blank except for the retail indicia and the name "Local Postal Customer". Please refer to the uploaded file showing an example basic layout for the card.
Target Market(s)
low-to-middle-income residents within a 3-mile radius
Industry/Entity Type
Retail
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
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Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - The words FREE DRYERS!
- - A simple, hand-drawn map of the location (850 Merrick Road, Baldwin, NY) and major roads nearby (grand avenue, merrick road, park ave, etc.)
- - The words Opening Soon! (or Opening in March!)
- - The words Newly-Built Laundromat, or New Store!, or something similar
- - The words Local Postal Customer on the back, as shown in my example design layout
- - The retail indicia positioned as shown in my example design layout
- - nothing else on the rear, right-hand 1/3 of the card other than local postal customer and the indicia
Nice to have
- - A transparent background using the generic washers and/or generic dryers pictures
- - Some yellow and red accents or colors to appeal to our hispanic customers
- - The words Professional Wash & Fold Service
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Should not have
- - Anything on the back, right-hand 1/3 of the card other than Local Postal Customer and the retail indicia picture