Wedgehog Product Booklet - Content/Assets Provided...Need Inspirational layout!
 
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This customer received 37 flyer designs from 6 designers. They chose this flyer design from Katyas Art and Design as the winning design.
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Flyer Design Brief
                            We require you to design a 12 page booklet to be included with our Wedgehog range of products.
We have a strong idea of what will go on each page and have all content ready for you (see enclosed document). We also have most of the assets available as well - also attached.
We require each page to be brimming with information but also need them to have a feeling of being uncluttered.
We need a theme running through the booklet so each page feels that is is part of the booklet and is visually consistent with all the other pages.
Deliverable will be a high quality PDF with 12 individual A5 pages in the correct order 1-12
Technical Specification:
Format:148 x 210 mm A5
Set type and images 1.5 mm away from edge
Bleed of 2 mm has to be added
So total page size of 152 x 214 mm including bleed.
Number of pages 12
The page sequence must be continuous in the PDF document.
Front cover = 1st page
All following pages = 2nd, 3rd, 4th, 5th, 6th page, etc.
Colours inside: 4/4-coloured CMYK
Print data: Not less than 300dpi as PDF in the CMYK colour range with the "ISO Coated v2 (Fogra 39 L)" colour profile for illustration printing paper and "PSO Uncoated ISO12647 (Fogra 47L)" for offset or recycling paper. Please do not use any spot colours or special colours.
Paper will be135 gsm Coated art paper (Glossy) with a staple binding.
We have included an image of a previous front/back cover design.
Files attached include: logo's; screenshot of front/back cover idea from another designer; our 'cartoon' background image that runs through all of our Wedgehog branding; assorted photographs that could be used (please feel free to use all/none or your own imagery). Lastly there is the content document (PDF) with details of the 12 pages we need.
**Any questions - fire away! Will get back to you as soon as possible.**
                        
Updates
First of all many thanks for those who have contributed to an initial design. For those who want to submit there are three days left so feel free to post. Looking forward to feeding back soon... Added Tuesday, January 31, 2017
Target Market(s)
The booklet will be read by those who have already purchased the item so isn't a sales document. However, it is essential that the booklet provides positive reinforcement that they have purchased the correct product and it is was the best option for their baby.
Industry/Entity Type
Baby
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Inspired layout!
- Tidy, uncluttered and consistent look for all 12 pages...
- Colour palette to be based on the 'background image' provided. This image runs through all the Wedgehog branding we have.
- Please let us know if you require any modifications to the images/assets e.g. higher resolution or queries with content provided.
Nice to have
- Additional imagery can be provided by designer - must be relevant and enhance the design. Surprise us! :o)
Should not have
- Don't want the look of a 'cookie cutter' template.