• £190

• 70 designs

• 29 designers

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Logo Design Brief

We need a new logo for our wine company that will retail online and in person at a local shop. The logo must fit with a new branding that will be on a dark mahogany/walnut coloured backgrounds. (Think mansion panels of wood as you walk through the corridoors)

In terms of design we have two ideas that can either be incorporated together or used as a base. *DONT feel restricted these ideas are loose so if you have some unique ideas - let the creative juices flow*

1)A shield/crest that features a Shetland Flag (see http://en.wikipedia.org/wiki/Flag_of_Shetland) as part of the crest as well as wine glasses and/or a bottle and below the crest/shield the company name "Shetland Wines"

2) A pouring bottle of wine that features a label "Shetland Wines"

We are looking for a logo that indicates trustworthiness (i.e. nothing cartoon-like) and high quality products. NB these are not fine wines worth £££££££££'s but rather the step above 'this wine is in every shop you'll ever visit' whilst maintaining value for the customer.

We do want to have one light-hearted element - somehow please incorporate
"In Vino Veritas"

Target Market(s)

The target market is VERY difficult. We are trying to reach people aged 25 - 40 AND people aged 55+ so ideally it should not put off either group.

Industry/Entity Type

Retail

Logo Text

Shetland Wines

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• Anything that indicates a lack of quality products
  Any cartoon like features
  Anything that resembles 'Clip-art'