Shooters Gauntlet seeks new, modern logo upgrade

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This customer received 135 logo designs from 49 designers. They chose this logo design from AFD as the winning design.
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Logo Design Brief
Looking for a new logo that only uses our letters, SG, or hints to the letters. looking for a design that when you look at it, the logo makes you think of an EAGELS EYE...perhaps the eyebrow hints the letter S, and the eyeball hints the letter G...with a crosshair in the center.
Target Market(s)
high end gun and rifle training for consumers, military and law enforcement.
Industry/Entity Type
Gun
Logo Text
Use of the letters SG, open to ideas.
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Very clean, not cartooned, professional, stands out, bold. Do not like logs that are interlocking letters unless very clever. Our facility is unique, exclusive, rugged, high end. Think US Military Special forces, SWAT, etc….
Nice to have
- Eagles eye, perhaps part of head depending on the design. Looking for clean and modern, poweful and innovative.
Should not have
- cartoon characters