Specialized insurance agency start up

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This customer received 131 logo designs from 37 designers. They chose this logo design from M.CreativeDesigns as the winning design.
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Logo Design Brief
We need a logo design for a personal lines insurance agency start up - Greystone Risk Management. This will be geared for a higher end client with higher net worth who is looking to insure multiple assets such as homes, vehicles, art, jewelry, etc. We haven't committed to color or colors yet. One idea was a sword and stone image but the image should not be overly ornate - clean and simple, prestigious looking. Definitely open to other images without a sword or stone.
Target Market(s)
High net worth individuals
Industry/Entity Type
Insurance Broker
Logo Text
Greystone Risk Management
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Use the color grey and at least one other complementary color
Nice to have
- Sword and stone
- Shield and stone
- Castle and stone
- Try more focus on sword, we are less interested in the shield image.
- For stone, try something more like a flagstone image
Should not have
- Nothing flashy or ornate. Nothing overly complicated. Not sure the abstract design will work but if you have an idea, we are open