Fitness Tech Company Logo / App Icon
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This customer received 47 logo designs from 3 designers. They chose this logo design from R Graphic as the winning design.
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Logo Design Brief
We need a logo designed that best represents our company and brand.
We are a tech start-up called "Fiterr" (fiterr.com) creating a new social media network with integrated web software for health and fitness professionals.
We require a design that can be used in multiple areas. This would include ...
- iOS/Android App icon (home screen and within the Fiterr App)
- Web App icon (appears on the top left corner of the web app)
- Business Cards and Promotional Material
Ideally, we need a logo that says "Fiterr", but with the "F" being able to be separated from the rest of the text which can be used on its own as the app icon.
I've supplied some screen-shots of the proposed usage of our logo/icon which temporarily use the facebook logo "F" in place of our proposed logo.
As you can see, the icon/logo will be used in the web app in a similar way to facebook (top left of screen). The font/style used must be different from the facebook "F".
Preferred file format is Adobe Illustrator, from which our development team can edit/export as required.
Industry/Entity Type
Business Software
Logo Text
'F' / 'Fiterr'
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The letter 'F' must be able to be used as an icon that is simple and clear.
- You can see from the attached mockups, the icon/logo will be placed at the top left of the web app over an orange colored background. The icon/logo would need to be white.
- However, when the "f" icon is used in other places (such as the iOS home screen app), it would need to be displayed in an inverted color scheme (ie: the icon background would need to be orange with a white 'f').
Should not have
- I have used the facebook "f" icon in the attached mockups. Obviously, the Fiterr "f" cannot look like the facebook "f".