• £130

• 42 designs

• 6 designers

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Flyer Design Brief

We need a threefold leaflet (double sided) designing for our Light Railway’s upcoming 2017 year. We would like the leaflet to be eye catching and appealing to see. The leaflet should also represent the railway and show potential and returning visitors what we have to offer and why they should come visit. It should clearly display the route of the Railway and it should also be easy to understand. The leaflet needs to have a bold front cover as this is what potential visitors will see first. The inside and back pages of the leaflet should provide thorough information on the Railway.

We have attached our old leaflet as an example - Please see attached files.

Target Market(s)

Families

Industry/Entity Type

Tourism

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Font styles to use

Other font styles liked:

• Gill Sans

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Please see attached files for a rough guide on how we would like the leaflet to be set out. 'leaflet outline and leaflet outline 2'
• Colour scheme – Maroon and cream (10C31)
• - Must represent the railway and have an ‘authentic’ feel to it.
• - Have various images throughout the leaflet. These images will be provided
• - For the social media – buttons of Twitter, Instagram and Facebook are necessary.
• - The main font has to be Gill Sans.
• - Across the bottom of all the pages – the leaflet must have our contact number ‘01472 604657’, ‘sign up to our newsletter’, our website ‘www.cclr.co.uk’ and ‘Leave a review on Tripadvisor’. This is to ensure that our customers can see how to get in touch if necessary.
• - Timetables – these will be attached when necessary. The following disclaimer must be with the timetables in small print ‘Every effort will be made to maintain the services published. However, the Cleethorpes Coast Light Railway cannot guarantee that the trains will depart or arrive at the times stated. The Railway also reserves the right to cancel, altar or suspend any train without notice and accepts no liability for any loss, inconvenience or delay thereby caused. Tickets issued do not guarantee seats on a specific train or steam haulage. The tickets are issued on a first come, first served basis.’ The timetables must go with the fares and information section.
• Front cover:
• - Our logo – this must be in the top quarter of the front page
• - Images – see attached files.
• - The following text:
• ‘Rated the number one attraction in North East Lincolnshire.’
• - Image underneath of resident locomotive 24.
• - Image of the Trip advisor awards – both this year and previous years.
• Inside Left:
• - The following text:
• ‘About The Railway: Established in 1948, the award-winning Cleethorpes Coast Light Railway has been delighting old and young alike for generations. Sit back and enjoy a 4 mile return journey along the Humberside coast on one of Britain’s oldest seaside miniature railways.’
• -The following text: New for 2017! Bonnie Dundee will return to steam at the Cleethorpes Coast Light Railway after undergoing repairs throughout winter. Bonnie Dundee will be in operation in 2017’
• -For the route, we would like it to represent a railway, so the use of track in between each station would be useful.
• -The fares & Information section must be displayed clearly and easy to understand. The fares should be displayed in a table format.
• - The following text:
• ‘Fares & Information:
• Full Line Return – Adult £4.00 Child £3.50 Family (2+2) £12.00
• Full Line Single – Adult £3.50 Child £3.00
• Half Line Return – Adult £3.00 Child £2.50
• Half Line Single – Adult £2.50 Child £2.00’
• - Access Information: All our stations are wheelchair friendly in order to provide a pleasurable experience. If you require the use of our disabled access carriage, please phone prior to arrival to ensure we have the relevant carriage in operation. The railway is also ASD friendly’
• ‘Dogs:
• Both guide dogs and dogs are welcome at the Railway apart from the Platform One Cafe. However, on certain event days such as ‘Day Out With Thomas’ and ‘Santa Specials’, dogs are not permitted unless they are guide dogs. There is a flat fare of £1.50 for dogs on board the train.’
• - Alongside this information must be our timetables.
• -The following text:
• ‘Things to do:
• ‘Platform One Café – Visit our 5-star hygiene rated café located at Lakeside Station! The Café offer both freshly prepared hot and cold food such as the popular full Lincolnshire breakfast to jacket potatoes, sandwiches and specials of the day! A great choice of snacks are also available if a quick bite is all you’re after. The Café is open daily from April-September
• ‘The Signal Box Inn – We might be the ‘Smallest Pub On The Planet’ but we offer a great atmosphere and a wonderful choice of cask ales, lager, bitter, spirits, wines and approximately 20 different ciders available at any time (subject to availability). You will certainly be spoilt for choice! Open daily from the 1st April-30th September from 11am-late.’
• ‘The Station Masters Gift Shop – Located at the Cleethorpes Station, selling a variety of gifts such as toys, postcards, posters and a wide range of Thomas the Tank Engine merchandise.’
• - For the ‘Things to Do section’ there will need to be relevant images of what there is to do so guests can see a visual representation. The images needed for this section are of the Signal Box Inn Pub and the Cafe
• - This also needs to be broken down into sections so it is clear and easy to understand.
• Inside Centre:
• - The route of the railway must have three points Cleethorpes, Lakeside and Humberston. We have attached our old leaflet with a map on so you have an example.
• - A route of our railway with the following text:
• -‘Kingsway:
• Change here for: Gift Shop - The Road Train – The Promenade – The Beach – Cleethorpes Leisure Centre – Cleethorpes Paddling Pool
• -Lakeside:
• Change here for: Platform One Café - The Signal Box Inn – Griffin Hall Museum – The Jungle Zoo – Meridian Point Craft Centre
• -Humberston:
• Change here for: Thorpe Park and Beachcomber Holiday Parks – The Beach – Outstanding views of The Humber Estuary – The Meridian Line.’
• Inside Centre at the bottom of the leaflet:
• - The following text:
• ‘Keep up to date with the latest news and information by following us or heading to our website www.cclr.co.uk !’
• - This is where the social media buttons will need to be.
• Back Left:
• -For our events section, it must have a list of the events in chronological order. Having select events such as ‘Day Out With Thomas’, ‘Santa Specials’ and ‘Hallowscream Express’ to the side of events presented in a traditional ticket format, as these events will be some of our key points of sale. These are also pre-bookable events.
• - The relevant photographs also need to go in this section e.g the Morris Men standing in front of the locomotive is for our Folk & Cider Festival so this needs to be in the relevant section.
• - The following text:
• -‘Special Events 2017
• Easter Eggspress– 14th-17th April
• Don’t be late for this very important date, take part in an Easter trail and meet the Easter Bunny!
• Folk & Cider Festival – 27th-29th May
• The 9th Annual Cleethorpes Folk and Cider Festival returns with more live music and cider across the Bank Holiday weekend. With over 100 ciders and ales available, there will be something for everyone.
• Teddy Bears Picnic– 17th-18th June
• If you go down to the railway on these days, you’re in for a big surprise! It’s time for the Teddy Bears Picnic! Enjoy picnics, face painting and activities on Father’s Day Weekend.
• 1940s Weekend – 12th & 13th August
• Step back in time and relive the 1940s as the popular event returns to the Cleethorpes Coast Light Railway. There will be live entertainment, military vehicles, battle re-enactments and so much more!
• Rail, Ale & Blues Festival – 15th-17th September
• Our 3rd Annual Rail Ale & Blues Festival, enjoy sensational live Blues music from Friday night through to Sunday afternoon and there will be over 50 real ales to sample.
• Day Out With Thomas* - 7th, 8th, 14th & 15th October
• Thomas the Tank Engine™ and his friends are steaming back for two more fun filled weekends. Make their day a Day Out With Thomas. Book your tickets now at www.dayoutwiththomas.co.uk/cleethorpes
• Hallowscream Express* – 28th & 29th October
• Dare you ride the spookiest steam train for an evening of frights and all things that go bump in the night? Endure ghoulish activities and scares at the Doomside Station.
• Santa Specials* 2nd & 3rd, 9th & 10th, 16th & 17th, 21st, 22nd, 23rd & 24th December.
• Our ever popular Santa Specials will be returning for another year. Enjoy a return journey to Lapland Central, tuck into festive snacks and refreshments in Mrs Claus’ Kitchen and take part in festive themed activities! Guests will also be able to spend some time with Santa in his grotto and children will receive a quality gift!
• Events marked with * must be booked in advance.’
• Inside Right:
• - The following text:
• ‘Functions and Experiences: We offer a range of functions such as wedding receptions, christenings, birthday parties and more!
• ‘Birthday parties for children are a firm favourite. Enjoy party games, a full line return journey on the Birthday Special Express and a choice of hot or cold food all with our expert party hosts! A minimum of 10 children is required for a party and 2 adults travel free. Prices start from £10.00 per child.’
• ‘We also offer birthday parties for adults, whether it’s a 21st, a 60th or anything before, after or in between, our expert party hosts will cater for your needs. Prices vary depending on what is required.’
• Driver Experience Courses: Ever wondered what it would be like to drive a steam locomotive? We offer experiences ranging from one hour to all day courses! There will be one on one tuition throughout this experience with our expert driver. Courses start from £75.00. Minimum age requirements is 21’
• ‘One hour courses include being taught the basics of a steam locomotive before being taken out on the locomotive for a return journey. This course is priced at £75.00 ’
• ‘Two hour courses includes everything above and an extra return journey behind the regulator. This course is £125.00’
• ‘All day courses include prepping the engine in the morning, a guided tour, gifted souvenir, lunch and the opportunity to put the locomotive to bed after service. The all-day course also includes the opportunity for family and friends to visit in the afternoon for a full line return journey! This experience is £200.00’
• - For the Drivers Experience section, the photograph named Geoff must be used.
• ‘School groups have the opportunity to enjoy a 4 mile return journey from the Lakeside Station and see how a locomotive operates! We offer extras such as lollipops/icecreams and lunches. These do come at an extra cost which can be discussed when booking.’
• ‘Group visits are always welcome at the Cleethorpes Coast Light Railway. Whether it’s just a train ride or something more such as food and a guided shed tour, we can accommodate to your needs where possible. Group visits must be booked in advance so we can provide the necessary requirements.’
• - The following text:
• - ‘Volunteering: From gardening, general maintenance, operations and more. We are always looking for volunteers to lend a helping hand at the railway.
• For more information on how to become a volunteer, please contact the office on 01472 604657.’
• - We would like the volunteering section to be a stand-alone section in the leaflet. An image will be necessary for this section also.
• Back:
• -The following text:
• ‘How To Find Us:
• Cleethorpes is located on the South bank of the Humber estuary to the east of Grimsby and Immingham.
• By Car:
• From the North: On the A1 at Knottingley go east on the M62, south on the M18 and east on the M180/A180.
• From the South: On the A1/A1M, take the M18 north east to the M180 then east as above on the M180/A180.
• From Lincoln: Take the A46 towards Grimsby, look for signs to Cleethorpes as you enter Grimsby.
• Postcode for Lakeside Station is: DN35 0AG.
• Once in Cleethorpes: Follow the brown and white signs for Meridian Lakeside and then Lakeside. Lakeside Station is located opposite the Premier Inn and Brewers Fayre. There is a large pay and display car park next to Lakeside Station.
• Cleethorpes Station is further west along Kings Road, located behind the Leisure Centre, Humberston Station can be accessed via Meridian Road which runs alongside Lakeside Station off Kings Road. Follow the road over two level crossings into a free car park next to the station.
• By Train:
• Cleethorpes Station is located approximately one mile away from the Kingsway Station. From the Cleethorpes Station, you can enjoy a stroll down the promenade to Kingsway or during the summer holiday season, there is a road train that that operates from Cleethorpes Pier which connects with CCLR services at Kingsway.
• By Bus:
• Stagecoach buses 9 and 10 travel past CCLR via Kings Road with bus stops adjacent to Lakeside Station and Cleethorpes Kingsway Station. Every weekend from Easter-Summer Holiday Season and daily, a 17 open top bus travels along the promenade to Thorpe Park Holiday Parks and Cleethorpes Pier.’
• -There will be a map image provided that needs to be placed in correspondence with the ‘How To Find Us’ section.
• - The following text:
• ‘For any further information or enquiries, please call our office on 01472 604657. Alternatively, head to our website at www.cclr.co.uk’

Nice to have

• A 'railway' feel to it.

Should not have

• Clip art

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Files

Download all files - 23.3 MB