Dex carton - Urgent initial design needed
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This customer received 21 packaging designs from 3 designers. They chose this packaging design from Tishert as the winning design.
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Packaging Design Brief
This is a new carton. I need the same information that was on the bottle label(some of the data will change but the layout will be the same, the volume of this carton is 200mls). Please make the barcode black and the Australia made logo black. If you can limit the colours to 4 colours that would be great. There is also a new logo and phrase that I would like put onto the design it should say "Supported by" with the ASA logo below it. Like the crisis manual has used in the attachment. I don't mind if you keep the same theme or do a whole new design. I do need a preliminary design urgently. The ASA logo colours cannot change so please use the colour from the ASA logo as the colour for Dex if you think this can be achieved. There are also some guidelines attached for the packaging.
Updates
Added Tuesday, January 17, 2017
Target Market(s)
patients before surgery
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- ASA logo (see attached) with the phrase "supported by" above or near it.
- Australia made logo in black and white.
- Black barcode
- Nutrition information panel - same layout as bottle label attached. Numbers will change in the average quantity per serve column to ( Energy 450kJ will change to to 500kJ, Carbohydrate from 25.2g to 28g, Sodium from 36 to 40g), Serving size at the top of the nutrition information section will change to 200ml).