Real Estate Coaching, Training & Agent Services Company: Agent Fuel Logo

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This customer received 109 logo designs from 35 designers. They chose this logo design from *mary as the winning design.
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Brand Promise:
The fuel agents need to “Accelerate in Real Estate” through focus, training, and growth.
What We Do:
We support the agent Real Estate Agents with training, performance coaching, business coaching, team building support, and transaction coordination services.
Top Three Things to Communicate:
1 – We are about growth, purpose, and performance….in real estate sales.
2 – We are smart, experienced, fun, cutting edge, and committed to clients getting results
3 – Residential Real Estate industry specific.
Target Audience:
Real Estate Agents who want to take their business to the next level.
Tier 1 is the agent who is doing business and has learned they need help with the details side of the business.
Tier 2 is the agent who has accomplished transactions and sees the possibilities but needs a nontraditional approach (from the typical industry training).
Tier 3 is an agent who sees the potential of taking their busy hectic business to the next level but need real life. They need coaching to help avoid the inevitable pitfalls that they almost will absolutely encounter. They are looking for a proven track record that is unique, different, and uses real world strategies to break through the barriers to high performance.
Colors:
Red, Black, Silver are preferences but we are open to others.
Other features and comments:
- Must use a single image that keeps the logo simple, indicates real estate, and symbolizes growth.
- Must have tag line “Accelerate in Real Estate”
- Needs to convey motion / be in motion / demonstrate motion in some way.
- Can’t be “dated” as we are a powerful cutting edge company.
- Symbol must be able to stand on its own as a “bug” logo.
Updates
Project Deadline Extended
Reason: We are needing a few tweaks to the couple favorite designs before deciding.
Added Sunday, January 22, 2017
Target Market(s)
Real Estate Agents who want to take their business to the next level.
Tier 1 is the agent who is doing business and has learned they need help with the details side of the business.
Tier 2 is the agent who has accomplished transactions and sees the possibilities but needs a nontraditional approach (from the typical industry training).
Tier 3 is an agent who sees the potential of taking their busy hectic business to the next level but need real life. They need coaching to help avoid the inevitable pitfalls that they almost will absolutely encounter. They are looking for a proven track record that is unique, different, and uses real world strategies to break through the barriers to high performance.
Industry/Entity Type
Real Estate Agent
Logo Text
Agent Fuel with the tag line: Accelerate in Real Estate
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Must use a single image that keeps the logo simple, indicates real estate, and symbolizes growth.
- - Must have tag line “Accelerate in Real Estate”
- - Symbol must be able to stand on its own as a “bug” logo.
Nice to have
- - Needs to convey motion / be in motion / demonstrate motion in some way.
Should not have
- Can’t be “dated” as we are a powerful cutting edge company.