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Sweet Freedom Project Logo Design
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This customer received 222 logo designs from 63 designers. They chose this logo design from nikkiblue as the winning design.
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C$150
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222 designs
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63 designers
Logo Design Brief
We are creating a suite of products designed to help people overcome sugar addiction and are looking for a logo that communicates the freedom people feel when they give up sugar.
We've used the following images to communicate freedom but are open to something we've not thought of.
Angel with wings, with 'sugar shackles' coming free from her hands
a feather indicating the lightness you feel with freedom from sugar
someone with their hands in the air communicating freedom and victory
The colour scheme we are looking at is peach pink, blue and grey colour scheme.
The title needs to communicate credibility, not too woo-woo or fluffy but have a softness to it that both sexes will respond to.
We are looking for something that you as a designer feel great about. Our last designer admitted that she just wasn't feeling it and we think it reflects that.
Updates
Project Deadline Extended
Reason: I was under the impression the deadline was this coming Monday and not today.
Added Sunday, January 15, 2017
Target Market(s)
Mostly women 20-65
15% of the audience we estimate are men 25-60
Industry/Entity Type
Health And Wellness
Logo Text
Sweet Freedom - overcoming sugar addiction
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Title Main Feature; Sweet Freedom
- Tagline; overcoming sugar addiction
- Visual image/icon to express the logo
- The logo should work as well without the image/icon.
Nice to have
- colour scheme to include; peachy pink, blue and grey
- pink and blue is the balance of feminine, masculine and the grey being the intersection of black and white
- I've selected suggested colours but the exact ones are not present
- a warm pink but for the most part the logo colours are blue based
Should not have
- fonts that communicate candy or excessive sweets, our last designer
- used fonts that looked like they were for comic books and candy
- I've attached images of former logos we are not happy with if that helps.
