Astbury Marsden New Company Logo
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This customer received 303 logo designs from 93 designers. They chose this logo design from B_O_R_N as the winning design.
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We need a new logo for our recruitment company based in London and South East Asia called Astbury Marsden. The four areas on which the business focuses on are Technology, Change & Transformation, Technical Services and Risk, Governance & Finance.
We would ideally like a simple design focusing on AM (the company initials) as this is what the company is called frequently by clients.
The general feeling towards the current logo, which can be seen at the top of the following page, is it is dated, looks no more than someone typed it and is no longer representative of the business. We would also like to get rid of "life working" that is currently under the logo as it no longer has a meaning.
(http://www.astburymarsden.com)
If possible we would like a design where the colour can be adjusted so each team is able to have its own identity. (Additional colours are still to be decided but the green that is used on the current logo will continue to be the primary colour. With less black and more white
I have attached the current logo for reference.
Updates
Project Deadline Extended Reason: Currently we do not feel that many are revolutionary or provide a professional enough image of the company. Added Monday, January 30, 2017
Project Deadline Extended
Reason: we are re-visiting it
Added Friday, May 19, 2017
Target Market(s)
Financial Services, Professional Services and the energy industry
Industry/Entity Type
Business
Logo Text
AM
Logo styles of interest
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The main business logo should be in the same colour as the current company logo that i have attached.
Should not have
- slogan